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Category: Writing Journey

My journey to publishing

Professional Book Reviews

Did you know that almost all literary organizations require and rely on professional reviews from an accredited journal or magazine before they will add any published works to their collection? Public Libraries (including School Libraries), Indie Bookstores and even World-Wide Book Fairs look for a professional & positive reviews to help them make their purchasing decisions.

Most Librarians leverage Kirkus, Publishers Weekly, School Library Journal & Booklist to determine whether a book is right for their collection. Without such reviews, Librarians would only add an item if it were by an established author that has proven to be popular with their Library patrons. Therefore, it is imperative that debut authors solicit and obtain a professional book review.

Inquiring about such reviews can be somewhat intimidating due to potential out of budget cost and rejection. But fear no more as I have completed my research and outlined the cost benefits of each company that offers professional reviews as a quick reference guide. Be sure to choose the option that works best for your published works.

Blue Ink Review is a fee-based review service devoted exclusively to self-published books and delivers professional, unbiased reviews written by critics drawn largely from major mainstream publications and by editors from respected publishing houses.

Cost $445.00 with a guaranteed review.

Book Life by Publishers Weekly – will only review self-published books and a guaranteed review by a PW reviewer and a review within six weeks (or four if you purchase expedited service).

Cost $399.00 with a guaranteed review.

BookList – is a pre-publication journal and only considers books submitted 15 weeks in advance of the on-sale date. Please note that BookList carefully considers self-published titles that meet their reviewing criteria.

Cost $0 if considered.

City Book Review – there are two types of book reviews: General & Sponsored. General means that they will accept books for general submission that are not past 90 days of their release date, and they only review about 40% of the books sent to them (no charge). Sponsored reviewed is a guaranteed review for books that have been published longer than 90 days (fee based).

Cost $199 with a guaranteed review.

Compulsive Reader – although they focus on literary fiction and poetry, Compulsive Reader reviews a wide range of genres. If you would like your book to be featured, please send a brief (1-2 paragraph) synopsis, and if they feel that there’s a fit, they will contact you directly to let you know where to send a review copy.

Cost $0 if considered.

Indie Reader – if your title is IR approved (4-5 stars) then it will also be included in IR’s “Best reviewed books of the month” feature, which is posted to the IR site and sent to their 10K + subscribers.

Cost $299.00 with a guaranteed review.

Kirkuswill provide a professional review for fee. While we do not guarantee positive reviews, unfavorable reviews can be taken as valuable feedback for improvements and ultimately do not have to be published on our site.

Cost $450.00 with a guaranteed review.

Midwest Book Reviewis an organization committed to promoting literacy, library usage, and small press publishing. Midwest is a post-publication review institution, and generally request two copies of the published book.

Cost $50.00 with a guaranteed review.

Publishers Weekly – reviews traditionally published books, as well as a small selection of self-published books. You can submit your book for review consideration, but there is no guarantee of a review, and it can take months for a book to be reviewed.

Cost $0 if considered.

School Library Journal – the editors decide which books and multimedia materials to review based upon potential interest to SLJ readers. Submission does not guarantee review.

Cost $0 if considered.

Self-Publishing Review – their reviews are shared extensively on social media to their 185K monthly views, and a permanent website link to your review which will show in Google search results for your book.

Cost $99.00 with a guaranteed review.

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Self-Publishing Platforms

If you are a self-published author like me, then you are probably wondering which online book platforms are the right fit for your finished manuscript. With so many companies advertising their services, it is hard to tell which ones are reputable or vanity press (authors pay to have their books published and will usually publish any book that a writer pays it to).

Well, know that you have the option to publish your content to several online book retailers, aggregators, or their subsidiaries with non-exclusive rights. Just be sure to read the fine print to ensure that you are not obligated for a certain period and are not signing exclusive rights to that particular retailer.

Explore your options and take the time to understand what each retailer or aggregator has to offer before committing, signing, or agreeing to anything. I have listed a few that I personally investigated prior to publishing my book. Know that each online self-publishing platform charges a minor fee for their services so choose the one that will work best in your favor.

AGGREGATORS – Distributes to several online book retailers, including Libraries, Amazon, Barnes & Noble, Apple and Kobo. There are no exclusive rights, and you are able to self-publish on several aggregators at the same time.

  1. IngramSpark – Both Print & E-Book with global distribution to over 40,000 retailers & libraries, including Amazon, Barnes & Noble, Apple and Kobo.
  2. Smashwords –E-Book only with global distribution to major online E-Book retailers such as Barnes & Noble, Apple Books, Kobo and Tolino, and to libraries via distribution relationships with OverDrive (40,000+ libraries), Baker & Taylor Axis 360, Bibliotheca CloudLibrary, Odilo and Gardners.
  3. Draft2Digital – Both Print & E-Book with global distribution to Amazon, Apple Books, Barnes & Noble, Kobo (including Kobo Plus), Tolino, OverDrive, Bibliotheca, Scribd, Baker & Taylor, Hoopla and Vivlio.

DIRECT PUBLISHING – Most direct publishing platforms will have their own exclusivity programs (potential exclusive rights), meaning you as the author will not be able to self-publish on any other platform. Each retailer will also differ in royalties and fees to upload your files for distribution to the public.

  1. Amazon KDP
  2. Barnes & Noble Press
  3. Apple Books
  4. Kobo
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Book Cover

So many questions come to mind when thinking about your book cover and a potential illustrator. Should I hire a professional or should I use a pre-made book cover for my novel? What is the cost involved? How long does it take? Can I bring my own idea to life?

Compelling illustrations are the most effective way to make your book stand out, therefore the author must put thought and time on the book cover of their novel and/or project.

In my opinion, hiring a professional is a MUST unless you’re familiar with the software. Your book cover should reflect the basis of the story and attract the audience for that genre.

Before hiring such individual, I would suggest researching the book designer and/or illustrator. Find out how many book covers they have done in the past. What is the turnaround timeframe for completion? What is the cost involved for a revised request and is there a limit on revisions?

You will need to know the specifications of your book (binding type & trim size). Most book designers and/or illustrators should also be able to provide the illustration for your spine and the back cover. Make sure that the individual you hire is able to provide all of these services otherwise you will have to hire someone else to add text to the spine and back cover.

For my most recent project, I already had a sketch in my head of how I saw my book cover. I provided this information to the potential illustrator and also asked if he could provide the text for the spine and the back cover. The illustrator immediately confirmed that he would be able to bring my idea to life and even had some concepts of his own. This illustrator was seasoned and did not charge me for the project until I was fully satisfied with the final product (which took about 30-45 days to complete). I had at least 5 revision request and he was amendable to all of the modifications.

At the end of the day, it is up to you if you want to put in the time and work for your book cover. Just be sure to choose the option that works best for your schedule and timing of your project.

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Book Trailer (head scratching right)? Do I need one for my book?

So, what is a book trailer? A book trailer is a promotional video that highlights the narrative of your book (similar to a synopsis). It brings your book to life and also plays a major role in your online platform presence. The video does not have to be lavish nor expensive to be successful, it just needs to entice the reader/viewer enough for them to go buy your book (or at the very least to view it online).

Do I need a book trailer for my published works and is it effective? This answer will all depend on your project, budget, and marketing techniques. Everyone and just about everything is online now; we as humans are addicted to technology, pictures and more importantly videos. With social media platforms like Tiktok (689 million users), Youtube (2.3 billion users) and Facebook (1.85 billion users) attracting viable viewers, video sharing is the most popular forum for self-expression.

What must a book trailer contain? There are 6 essential elements that a book trailer must have in order to be fruitful of which I have outlined below:

  • Length – Keep it simple, direct, short and under 3 minutes as you do not want to bore the viewer.
  • Audio – Most authors add background music or a voiceover. Whatever you decide to use, be sure that there are no copyright infringements and obtain all applicable permissions.
  • Imagery – Use high quality photos or graphics whether you plan on creating your own trailer or hiring a professional and be mindful of copyright infringement.
  • Audience – You must cater to your audience and craft the trailer so that it speaks directly to them.
  • Entice – The video must leave the viewer/reader wanting more, so like your synopsis you must have a hook.
  • Direction – Once the viewer is finished watching your trailer, they will need to know where they may purchase your book. Be sure to include a closing slide (similar to an end credit) that briefly states where the viewer may purchase your book.
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Draft a Compelling Author’s Bio

The “Author Bio” section of your book is a vital piece of information because it will impact sales, reputation, book marketing and social media. It is one of the most underestimated elements of the book writing process (for self-published authors anyway), and you as the author will have to complete all of the legwork (meaning you will have to write this section all on your own).

Below you will find the steps to crafting a compelling author’s biography. Keep in mind that these elements are a must and the order does not matter so long as they are covered.

An author’s bio should contain the following:

  1. Qualifications/Credibility of author to write the book
    • State facts and stick to credentials (without overselling) that DIRECTLY RELATES to the content/genre of your book. Qualifications may include but are not limited to: college degrees, awards, bestseller lists or accolades. This statement should be one sentence max and should not contain a lot of info (this will overwhelm the reader)!
  2. Personal Information
    • Personal information humanizes you to readers who do not know anything about you. Include general information about your family, where you live (state or city), hobbies and/or interest.
  3. Link to Website
    • As an author, you should definitely have a website and it doesn’t need to be extravagant, but it has to exist. Your website will eventually become your online base for all future published works. If you do not have one, then make it a goal to get one (this topic will be covered in a future post).
  4. Write in Third Person
    • An author’s bio should be “ABOUT YOU” the author INSTEAD OF WRITTEN BY YOU. Readers tend to trust a bio if it sounds like it was written by someone else. Research examples of various authors bio’s and start drafting your own as soon as possible.
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