Every author should have a social media presence BEFORE their book is released, preferably months or even years in advance. An author with a strong online presence will have an advantage from a marketing standpoint which will also attract prospective literary agents and/or publishers.
The more followers an author has then the more books they could potentially sell to said followers. That’s why it is vital to build an audience that compels to your genre, whether that be fiction, non-fiction, history, biography or just simply a collection of poems.
I have listed a few things you should be doing to increase your visibility on social media and turn followers into readers.
- Create social media accounts with the tops six sites: Twitter, Facebook, Instagram (owned by facebook), Snapchat, Goodreads and Youtube.
- Post regularly and make it relevant to your book or author life.
- Engage with your followers by posting interactive content with the focus to have those post shared.
- Create a newsletter and ask your followers to sign-up. Be sure to offer something in return in order to grow your list.
- Host giveaways – if your book isn’t published yet then host a future giveaway which will draw attention to your literary work.
- Offer insights or advice about your publishing journey to other authors.
- Post personal updates – most fans/readers want to know more about their favorite authors so give them a sneak peek into your personal life. Keep it tasteful and be careful not to share too much.
The steps above should be the least cost-effective method in creating a buzz about your literary works while attracting fans which will increase your future book sales. Research other authors in your genre to see what does or does not work that way you do not make the same mistake. Be creative in your own personal way and commit to posting as much as you are able.
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