If you are a small business owner, freelance or offer distinct services, then advertising your company is essential in order to succeed. Advertising entails defining your product or service, production, sales, promotions, and budgeting with the aim of making profits. Part of that advertising includes but not limited to – business cards! That’s right, I said business cards. While this may seem old-fashioned because we live in a digital era with unlimited internet, social media swirling all around us and endless apps – it is still important to reach a broader audience and not just the younger generation.
Regardless of what you might think, the unfashionable rectangle card is still the fastest and easiest way to share your business contact with current and prospective customers. Think of it this way, not everyone has a smartphone or laptop/computer at their disposal, and this is where the business card will come into play. This method is a proven way to grow your business.
It is also a great networking tool to use in public. Everyone likes their personal space so asking someone to pull their phone out so that you can exchange numbers it’s just rude but also unreasonable. I know from experience that I wouldn’t accommodate such request. I’d rather have a business card so that I can quickly scan the information and use it as reference. Handing out a business card will also give you the face-to-face interaction which will provide an opportunity for a sales pitch. This can then drive traffic to your website which will create more sales, social media followers, etc. The possibilities are endless.
So, now onto the costs. How much does it really cost to design, order, and have custom business cards delivered? I can tell you that I am always looking for the best deals because as an author, it takes time to earn profits. After much research and bad experiences with supply stores, I was finally able to find the right company that not only delivers on their promises but is also very affordable. Vistaprint offers all kinds of marketing tools for a variety of businesses and the best part is that they have everything online. You are able to customize how you want your design to look like along with color selection, templates, and everything else in-between.
If you’re still thinking that it extremely impossible to use a business card as part of your marketing strategy because there isn’t enough room to add all of the pertinent information about the services you have to offer then you are sadly mistaken! In this day in age most business cards now have a QR code that will also allow the potential customer to scan it and obtain everything they need to know with just one click.
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